IKEA entering the MVNO arena August 5, 2008

Would you like a phone with your Swedish meatballs?  Shoppers in the UK will be able to purchase IKEA branded phone service.  Much like Virgin Mobile, IKEA feels it can capitalize on the pay-as-you-go model.  To kick start the service, they are offering all their UK employees a phone with £5 worth of minutes.  I wonder if the plans and phones will follow the naming scheme they use with their furniture.

[LINK]